Manage Startup Programs Windows 10 Grocery Staples Lead Online Searches In The UK

From washing machines and table lamps, UK consumers are shifting their online spending to fresh grocery items.Online searches for kitchen staples like milk, bread, cheese and eggs have increased by 108%, which constitutes 20% of the most popular search terms from 1.5 million searches analysed across Criteo UK Sponsored Products.Households frequently shop for milk online, hence the reason for increase in total searches for this item to 92% from the first three months of the year.If you’re wondering how people do their groceries online, they compare prices from different retailers, place their order, and then they either pick it up in-store or have it delivered as they would with shoes, clothes or any other product.As to how retailers of fast-moving consumer goods (FMCG) can take advantage of the growing eGrocery market, Ben Cooper, managing director at Criteo Brand Solutions, EMEA, shares this advice:


“The speed at which shoppers are using search as a discovery tool for their online grocery shopping is quickly starting to reflect more established retail segments. This means that retailers and marketers must adapt the ways in which they’re engaging these customers.”The report of Criteo also shows that 40% of all online grocery purchases took place on mobile phones, indicative of a mature mCommerce market in the UK.Who’s shopping for groceries online?Practically everyone in the UK has shopped for a pantry item online, and hence the reason that the country’s total grocery spending is ahead of other European countries by nearly 7%.As far as numbers go, though, there are more millennials who buy grocery items online than the older generations.They won’t hesitate to spend more to meet the minimum threshold which qualifies them for free shipping.57% of younger shoppers said they have purchased volumes of food items online, while only 40% of baby boomers admitted to having done so.If you’re into the FMCG segment, you will want to re-evaluate and reposition your product categories.Put the everyday essentials in the forefront of your store for the convenience of your customers.Before that, though, study your customer database and identify the age bracket of frequent grocery shoppers as the contents of a shopping list depends on the age of a buyer.What are the other most searchable terms?Aside from dairy products, the following items and brands also made it to UK’s top searches online:

Coffee

Bacon

Crisps

Chicken

Pizza

Chocolate

Pizza

Maxi dress

Butter

Paddling pool

Cereal

Sausages

Soup

Sandals

Bananas

Apples

Wine

Dr. Scholl’s

Washing machine

Magic Minerals

Gazebo

Weight Watchers

Slim Fast

Dior

Makeup Forever

No!No!

MAC

Kudos to every one of you whose products made it to the list, but keep in mind that no amount of search volume will do your business good if it doesn’t convert into actual sales.


While it’s good that people are looking for the stuff you’re offering, it’s better to work on getting them hooked on it so much that they eventually buy it.

5 Essentials Of Hiring Logistics Services

Business in today’s world is so occupied with a large number of activities. From production planning to select brand campaign, leaves no time to focus on other core activities like logistics services. Business can only survive when their products and services are reaching the customer’s at large without any delay or stress.

Outsourcing work to 3PL services can reduce the burden of businesses to some level, leaving the business with plenty of time to focus on the other relevant tasks or activities. Lending task of storing and transporting goods to 3PL Company ensures cost and time management for business.

Here are a few benefits of having logistics services as your outsourcing partner.

1. The renowned network – The third-party logistics company have a huge network of transporters, warehouse services and much more, which benefits the business with a vast and pre-established chain of logistics network.

2. Adjustable needs – Business often has increasing needs. These services are alterable and can be adjusted according to the size and preferences of the future business. As they have pre-planned strategy and resources that can adhere to the growing business needs.

3. Unseen technology – These services have devised a technology and software that can make the logistics process easy yet convenient. From booking services online to tracking goods in transit, every process is made viable in one click.

4. Cost effective – Businesses often sit back and do not focus on the process of transferring and storing goods because of the huge cost involved in it. Setting up a warehouse and purchasing of transportations seems to be a very overly budget act. These logistic partners are very experienced and deal with multiple projects, provide services under the budget.

5. Time efficient – The 3PL company is professional and have ways to cater business extensively, their activities and resources are predefined which saves a lot of time. They transport goods with minimum cost and time.

Outsourcing the task of logistics to a very profound company or organization has become necessary in today’s time. Business alone cannot look after each and every activity, due to lack of expertise and knowledge. It takes a lot to establish a business of dream. Every business or metier is different and its needs are different too, lending the task to some professionals helps in saving time as well as cost. From unseen technology to well-known network, these services provide oceans of opportunity under one roof.